Noah, a charismatic advertisement executive, has just launched the ad campaign of his career for the company Nordic Meat. But when his little sister Naia begins live-streaming from the roof of a Nordic Meat factory, accusing the company of greenwashing and threatening to commit so-called “ecocide” by jumping off the building unless they meet her extremist activist network’s demands, Noah is forced to confront his own values and fight for what matters most.
Noah, a charismatic advertisement executive, has just launched the ad campaign of his career for the company Nordic Meat. But when his little sister Naia begins live-streaming from the roof of a Nordic Meat factory, accusing the company of greenwashing and threatening to commit so-called “ecocide” by jumping off the building unless they meet her extremist activist network’s demands, Noah is forced to confront his own values and fight for what matters most.
DirectorAlice Hjorth
